ben diehl.
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Engineering & Product Development / Entrepreneurship

Wolf Jack / Wolf Fitness

A compact barbell jack—from mechanical design to Photoshop product imagery.

Foot-operated Wolf Jack lifting a loaded barbell for a plate change
Compact hardware, designed around the moment of use.

Hardware, then the whole presentation

I co-developed Wolf Jack through Wolf Fitness: a compact tool that lifts a barbell for plate changes. We sold the jack on Amazon for a few years. Alongside mechanical design and prototyping, I created the Photoshop product images, composites, feature callouts, and advertising layouts shown below.

Daniel Diehl and I are named co-inventors on issued U.S. design patent D1,040,950, “Barbell jack.” Wolf Fitness has since closed; the work remains part of my product-development and visual-design portfolio.

IN PICTURES
8 images · Select to enlarge

My Photoshop work for Wolf Fitness. These are archived ads; their original marketing claims are shown as part of the artwork.

Wolf Jack isolated on white with a small inset showing it lifting a barbell
01The product image: cutout, composition, and a use-case inset.
A lifter operating Wolf Jack with a foot while a loaded barbell rests above the floor
02A clean demonstration of the jack in use.
Wolf Fitness lifestyle advertisement with a lifter and orange product messaging
03Lifestyle composite and campaign typography.
Wolf Jack artwork with callouts identifying the handle, foot contact, and base
04Features presented through visual callouts.
Historical Wolf Fitness advertisement showing the jack supporting a barbell in a gym
05Gym imagery and campaign messaging.
Orange and white Wolf Jack advertisement with a strength headline and product render
06A bold product-focused layout.
Wolf Jack dimension artwork showing the product from several angles
07Technical presentation and dimension graphics.
Historical Wolf Fitness comparison table with jack silhouettes and product claims
08Comparison layout and visual hierarchy.

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